Why You Need an SEO Expert
Businesses of all sizes need SEO expert to bring them to the first page of search engine results. They often work with teams including content writers, digital marketing and social media. They also monitor Google’s many changes to their algorithms.
Anyone with anything to do with a website or online business should understand how SEO works. It is the basis for all digital marketing campaigns.
On-page optimization
On-page optimization is an essential part of any SEO expert strategy. It involves optimizing your website’s content and structural elements so search engines can find them easily. This can be done using various tools or manually. The best on-page optimization strategies are user-centred, focused on the right keywords, and structured correctly. They should also be mobile-friendly. A mobile-friendly site will help you rank better in SERPs and attract more traffic to your website.
The most important on-page factors are those that you control directly. These include your page title, meta description, and internal links. In addition, you can use Google’s tool to test your website for its mobile friendliness. On-page optimization is also an excellent way to ensure your website is responsive, meaning it works well on desktop and mobile devices.
You should also focus on keyword research to ensure your web pages target the right keywords. This will help you get more organic traffic from search engine results pages (SERPs). Focusing on long-tail keywords is essential because they tend to be less competitive and have more specific meanings. Ideally, your keyword should be in the title of your web page, URL, and page text.
Another on-page optimization tactic is incorporating your target keyword into your H1 and H2 headers. This will help Google understand your page’s topic and give you a higher ranking in SERPs. However, it’s important to avoid keyword stuffing, repeating your target keyword too many times throughout your content. This can cause your site to be penalized by search engines.
A final on-page optimization technique is to add your keyword to your alt text. This will help Google index your images and boost your ranking in SERPs by improving the relevance of your content. You should also ensure that your alt text is descriptive and informative so that search engines can easily understand it.
On-page optimization is an essential component of any SEO expert strategy. It can help you rank better in search engine result pages, increase the number of visitors to your website, and improve your brand’s image. Ultimately, this will lead to more sales and a higher ROI.
Keyword research
Keyword research is discovering and analyzing keywords your ideal website visitors enter into search engines. It enables you to optimize your content to rank higher in search results, driving more traffic and sales to your site. This is one of the most important aspects of SEO, and it requires careful planning and execution.
To find relevant keywords, it’s a good idea to put yourself in your customers’ shoes and think about what words they might use to describe their problems. Then, you can use a tool like Google’s Keyword Planner or a paid tool such as Ahrefs, Semrush, Wordtracker, or Ubersuggest to discover more keyword ideas. You can also try to use a combination of techniques, such as asking your customer-facing colleagues what types of terms their clients and prospects often use to describe their problems.
Once you’ve compiled a list of potential keywords, you must sort them by metrics such as traffic, search volume, keyword difficulty, and business potential. These metrics can help you decide which keywords to prioritize and how much time and effort you should invest. For example, you should focus on high-volume, low-difficulty keywords to boost your traffic quickly.
One critical SEO expert technique is if you’re targeting long-term growth, going for lower-volume but more lucrative keywords is better. However, you should never forget that it takes time to rank for these keywords. For this reason, you should have short-term, medium-term, and long-term ranking goals.
Another factor that affects how well a keyword performs is its buyer intent. If you target a keyword with the wrong buyer intent, your page will not get the clicks it deserves. To avoid this, you should always check the buyer intent of each keyword phrase before using it in your content. To verify this, you can simply enter the keyword into a search engine and look at what type of results it returns. If the results show pages selling products, you can be confident that the keyword has buyer intent.